Juicy Jewelry News!

JUICY JEWELRY NEWS! RECAPS SOME OF THE BIGGEST STORIES FROM TOP INSIDER INDUSTRY SOURCES. HERE IS ONE SUCH COLOSSAL EVENT HAPPENING IN THE JEWELRY WORLD RIGHT NOW:

NEW PATENTED ROYAL ASSCHER BRILLIANT CUT DIAMOND TO DEBUT AT JCK LAS VEGAS! (Reported in National Jeweler / Article by Hannah Connorton)

052515_Royal-Asscher-1

052515_Royal-Asscher-ArticleThe Cullinan is the largest rough diamond discovered to date. From the Cullinan Mine, the Cullinan rough weighed 3,106 carats before it was cut by Joseph Asscher.  Inspired by the Cullinan, Royal Asscher has now patented a brand new 74 facet round brilliant diamond cut “to mirror the visionary master cutting of Joseph Asscher combined with modern technologies.”

Royal Asscher is introducing the new cut at JCK las Vegas tomorrow as part of its “Seventy Four” Collection, and the company is launching a huge global campaign to promote the collection.

The lush worldwide advertising campaign features supermodel, actress, and philanthropist, Nicola Breytenbach, and her two beautiful young daughters.  Royal Asscher America President, Lita Asscher, remarked that as the new face of Royal Asscher, Nicola is “the new modern princess” who “reflects the perfect image of our clientele.”

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